Iconic pancake house IHOP is changing its name to IHOb…what could the ‘b’ stand for?— FOX & friends (@foxandfriends) June 6, 2018
.@IHOP is changing their name to IHOb. So we’re starting a new game called “Change a Letter, Change a Restaurant!” #IHOb— The Late Show (@colbertlateshow) June 6, 2018
We got a feeling Sessions won’t be going to Bong John Silver’s anytime soon. pic.twitter.com/BndSWUlZ7x
Denny was ousted in a corporate coup d’etat led by his long-time archrival: Dennis. pic.twitter.com/ITRf1iQPuy— The Late Show (@colbertlateshow) June 6, 2018
The general public: IHOb? That’s the dumbest thing ever.— Josh Geary (@GearyJW) June 12, 2018
PR/Marketing/Advertising majors: damn IHOP, y’all are brilliant
As a #Marketing specialist, I have to tip my cap to @IHOb on their #IHOb campaign.— Richard Holliday (@MostMarketable) June 11, 2018
Did they get consumers to talk about their product? Yes.
Did they properly use social media to boost awareness? Yes.
Did they spend tons of money to generate said buzz? No.
Starting a petition to not only get IHOb’s marketing team fired, but viciously murdered— Joe Dorso (@jdorso7) June 11, 2018
Dear #IHOP,— I AM THE NRA! (@MAGAALLTHEWAY) June 11, 2018
Changing your name to the International House Of Burgers #IHOb has got to be the STUPIDEST thing ever! Whoever made that decision should be fired immediately! Seriously,😒 who the hell thought this was a good idea?#MondayMotivaton pic.twitter.com/Je1KKu5Aup
I just need let you know @IHOb that name change is the stupidest thing one single brand could do. Like whoever thought that was a good move to change your name to the “International House of Burgers” needs to be fired. Who goes to IHOP for a damn Burger? Idiots— Kelly Ferrell (@Palmetto_Bowl) June 11, 2018
All in is all we know. Come try one if you want a new legend in your life.— IHOP (@IHOP) June 11, 2018
brb changing my name to Netflib— Netflix US (@netflix) June 11, 2018
my name is now diblo and I only dj and produce burgers please respect this decision— Diplo Uchiha (@diplo) June 12, 2018
oh thank god. you’re back.— stepdad (@Tuba_Ryan) July 9, 2018
GOD BLESS IHOP I KNEW YOU WOULDNT DO US WRONG LIKE THAT 🙌🏻🙌🏻🙌🏻— Panda (@PandaPawCosplay) July 9, 2018
My heart is smiling. We’ve missed you IHOP don’t leave us again!!! 😂❤️— Katherine (@katieisaacc) July 10, 2018
Steve Joyce, Dine Brands Global CEO, the parent company of @IHOP on the success of the 'IHOB' campaign: "We quadrupled the number of burgers we're selling and that's continuing. And both lunch and dinner part sales went up significantly... We had a lot of fun with it." pic.twitter.com/BSMve83nDS— FOX Business (@FoxBusiness) August 1, 2018